15+ years across gaming, sports, and entertainment. I launch new titles, IP, and ventures. I grow the franchises that already have an audience, and I own the integrated marketing strategy that makes both work.
My work splits pretty evenly between two things: launching something that's never existed before, and deepening fandom for something that already has years of history behind it. Both draw on the same core skillset. Integrated marketing strategy across media, partnerships, and content, backed by the audience data and insight that shapes where the investment goes.
At Square Enix, that meant leading a 16-person global team across 45 title launches, brand-new IP alongside legacy franchises, with $5M+ in managed budgets guided by audience data and insight. At the LA Kings, it meant leading a 20-person team that owned full marketing, content, and creative strategy for one of hockey's most storied franchises, while also building new ventures from the ground up: LA Kings Gaming, new brand partnerships, and original content series, recognized with 4 LA Emmy awards.
The through-line: whether it's day one or year fifty, the job is the same. Build the strategy fans stick around for, and the partnerships that fund it.
